How to Ruin a Retail Promotion

Planning retail promotions has taught me that the number one reason promotions fail isn't because the campaign doesn't resonate with customers or even because of poor planning. The best way to ruin a promotion is to fail to execute it at the point-of-sale. Last weekend I took Yakko and Wakko to the 3-D showing of... Continue Reading →

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A 3-Step Plan for AMC Theatres

I'm a member of AMC Insiders which means I occasionally complete surveys about ideas they're bouncing around in the corporate offices of AMC Theatres.  One of the recent surveys I completed included questions to gauge my interest in several potential services they could offer while you watched movies.  Some of the ideas they asked about... Continue Reading →

Book vs. Movie

When a movie based on a book is released, I've always made an effort to read the book prior to watching it.  One of the benefits of the written word is its ability to stimulate the imagination.  As you read a book, you use your own personal experiences as you interpret what was written.  Very... Continue Reading →

Random Things I Like

It's been a while since I last updated my blog.  Unfortunately I've been at a complete loss for things to write about.  There are several drafts for posts, but none of them are really coming together the way I had hoped.  I started thinking about things that I liked hoping that a blog idea would... Continue Reading →

Elementary School Film Festival

In an earlier post, I outlined some of the different events that Parent Teacher Organizations can hold to enhance student learning and raise funds.  One of those events was a film festival.  Yakko's school recently hosted theirs with some good results.  The people who attended were very enthusiastic and the kids enjoyed seeing their friends... Continue Reading →

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