How to Ruin a Retail Promotion

Planning retail promotions has taught me that the number one reason promotions fail isn't because the campaign doesn't resonate with customers or even because of poor planning. The best way to ruin a promotion is to fail to execute it at the point-of-sale. Last weekend I took Yakko and Wakko to the 3-D showing of... Continue Reading →

Advertisements

Powered by WordPress.com.

Up ↑