How to Ruin a Retail Promotion

Planning retail promotions has taught me that the number one reason promotions fail isn't because the campaign doesn't resonate with customers or even because of poor planning. The best way to ruin a promotion is to fail to execute it at the point-of-sale. Last weekend I took Yakko and Wakko to the 3-D showing of... Continue Reading →

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Who built this toll booth on my information superhighway?

For years, the cable companies and telecoms have been promoting faster and faster speeds on the information superhighway.  Each company said their service was the fastest, most reliable way to download movies, music, and play online games.  Speed is sexy.  Speed is cool.  Do you want to be seen driving a Ferrari or an AMC... Continue Reading →

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